Spring is officially here and with a new season comes the opportunity for refreshing and refocusing. Just like you spring clean your home, it’s important to spring clean your blog and business. This will give you the opportunity to ensure you’re able to drive the most traffic to your blog, increase your affiliate income, and so much more. If this isn’t something you’ve done before, we’re sharing 7 spring cleaning tips for your blog to help you get started!
7 Spring Cleaning Tips for Your Blog
One of the best ways to continue to grow and improve your business is to stay on top of your blogging business and the admin tasks that need to be completed. The best way to do this is set a calendar reminder two to three times a year to spend a day getting everything in order. One of the best times to do this is in the spring as we transition into a new season.
Update Your Profile Images
To help keep your brand consistent, updating your profile picture to reflect the current season is a must! This will help readers recognize you for your Instagram Stories and in-feed posts to your profile photo. Make sure you don’t just update your Instagram profile photo, too! Having the same profile photo across all platforms will make it easier for your audience to recognize you no matter what platform they are on. When you update your profile photo, this is also a good time to also check your bio and link to your social profiles are up to date and work properly.
Refresh Your Media Kit
Your social media and blog stats are always changing so it’s important to update your media kit to reflect these numbers. When you’re updating your media kit, don’t forget to update your photo and any notable press or recent projects as well.
Review & Update Your Top 30 Most Popular Blog Posts
One of the best ways to continuously make passive income on your blog is to make sure your blog posts are up to date and the links throughout your content work properly. Go through the last six months of evergreen content and popular spring/summer posts with updated links, shopping widgets, and any updated information. This is also a good time to give the SEO (learn more about SEO basics for bloggers here!) in these posts an overhaul to make sure you’re driving as much traffic to your blog posts as possible.
Pin Old Content for the Upcoming Season
To help get content from last year that’s relevant now from being read, go through and make fresh pins for Pinterest! Once the pins are all set, get them scheduled out through Tailwind to automate posting. This will help drive traffic to old blog posts!
Review Your Goals and Evaluate Your Progress
Setting goals at the beginning of each year is something a lot of us do and it’s important to check in on them every so often. Set aside some time to take a look at those goals, how you’re progressing, and if there are any adjustments you can make in order to achieve them. If you’ve hit some of your goals and you’re ready for a new challenge, consider setting a new goal or two!
Update Your Newsletter Freebies & Workflows
Similar to updating your profile photos for the new season, it’s also a good time to update your newsletter freebies and make sure your workflows are updated and working properly. Once these tasks are completed, take some time to evaluate your overall strategy for your newsletter. What types of emails have the highest open rates? Are there new types of content you want to start sharing in your newsletters? Giving your newsletter refresh is a great way to ensure your readers are getting the best content from you in their inbox.
Set Aside Funds for Quarterly Taxes
We are officially in the thick of tax season and with April 15th quickly approaching, it’s time to make sure your finances are in order. And don’t forget to make a plan to set aside 30% of your revenue so you can pay quarterly!
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