Blogging has been around since the early 2000s, but over the last fifteen (or so!) years, has become a lucrative industry. As technology has evolved over the years, so hasn’t the blogging industry and many content creators today are adjusting their marketing strategy and focusing more on the social media aspect. And for good reason! Between Instagram and TikTok, it’s increasingly easy for creators and influencers to share short-form content with their audience quickly and in a less-formal way. With millions of users on these apps, they provide more opportunities for creators to not only grow their following quickly but also make a lot of money. Not sure if you want to create a blog?
Whether you’re new to the content creation industry or a seasoned vet, one of the best things you can do to continue to grow your brand and work with your dream brands, is to have a blog. If this is something you’ve been contemplating doing, keep reading to learn why it’s important to have a blog as a creator.
Why It’s Important to Have a Blog
You Own It
Diversifying your marketing strategy for your content creation business is so important! This is one of the best ways to grow and reach your target audience. If you’re putting all of your eggs into one basket (i.e. social media), this could cause issues within your business if the platforms you use to make money no longer exist.
Remember when Instagram wasn’t working for a full 24 hours last year?
By utilizing a blog, you have a platform that you OWN and can push users to, especially when there are issues with Instagram and TikTok. If either of these platforms ceases to exist tomorrow, you’ll still have a way to continue reaching your audience and running your business.
Gives Your SEO a Boost
When you are utilizing a blog to share the information your target audience is searching for, you’re giving search engines (including Pinterest!) more information to provide users with. When this happens, users will be directed to your blog if they decide to click on your website/post. This gives people a way outside of Instagram to find the content you worked hard to create! It’s also there long-term so as time goes on, the content will continue to be read.
Additional Opportunities for Making Money
While a lot of content creators got started in the industry sharing the products that they love, at the end of the day, it’s still a job and there are a lot of ways to make money from it (learn more affiliate programs here!). With a blog, you’re not only creating another way to earn affiliate income, but you’re also able to add blog content as an add-on when working with brands on paid campaigns.
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