After putting hours of work into a blog post, you’re finally ready to hit publish and when you do, it feels like a weight has lifted off your shoulders. But just because your blog post is live, doesn’t mean your work is done. After all, the last thing you want is to put hours into creating a piece of content that no one reads. To help insure this doesn’t happen, let’s chat about how to drive traffic to your latest blog post.
How to Drive Traffic to Your Latest Blog Post
Make Sure Your Blog Content is SEO-Friendly
There are over 3.5 billion searches made on Google every day and by optimizing your blog content, you’re making it recognizable to search engines so it can come up in search results. If you haven’t dipped your toes into the world of SEO yet, this blog post covers all of the basics, plus our favorite SEO plugin to help ensure your content is optimized properly.
Share Your Content on Social Media
If you’re struggling to get eyes on your blog posts or are trying to convert your social media followers to blog readers, share your blog content to social media! There are various ways you can do this depending on the platforms you’re active on, but at the very least post to Instagram Stories that a new blog post is up and have a link sticker on the slide to make it easy for your followers to read the post. You can also post to Instagram in-feed highlighting the new blog post and a few points from the post with a call to action to click the link in your bio to read the full post.
Incorporate Pinterest into Your Content Marketing Strategy
Pinterest is often considered a social media platform, but it’s actually a search engine and if you’re not using it for your blogging business, now is the time to start! Sharing your content to the platform is one of the best ways to drive consistent traffic to your blog post. You can even make it easy to post consistently to the platform by utilizing tools like Tailwind, or working with a VA!
Share It With Your Email List
If you’re not sure what type of content to share with your email list, make your recent blog posts one of them! Whether you send out an email every time a new blog post is live, or do a weekly or monthly round up of recent blog post, this is a great way to get higher engagement rates on your newsletter and get people to read your content.
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