LTK is one of the most popular affiliate platforms in the blogging industry, especially for creators creating style content. Whether you’ve been on the platform for years or are just getting started LTK is one of many ways a lot of bloggers make money. If you’re already sharing your fashion and lifestyle finds on Instagram and on your blog, you might as well get paid for it, right? By working to build your LTK profile you can continue making money from new content you share, as well as past content, but it can take time to build your following on the platform which takes us to the next question: how often should I be posting to LTK?
How Often Should I Be Posting to LTK?
Depending on who you ask, they’ll give you a different answer about how often you should be posting to LTK. At The Social Icing, we recommend our clients post 3-5 posts per day. This can be a mix of posts that are styled images, graphics, or even video content that you’ve posted to Instagram Stories and Reels, as well as TikTok. Depending on how much content you push out each day, this can vary and can be even more than 3-5 posts, but this is always a good place to start.
In addition to posting to the platform, it’s also important to consider what you’re posting and how you educate your followers. LTK is not a platform you can set and forget! Here are some additional tips for growing your LTK.
Tips for Growing Your LTK
Post Consistently
This is a tip that you’ll see for just about any platform, but posting to LTK consistently is extra important since it uses a chronological algorithm, meaning the most recent content will be at the top of the feed for users. When you post consistently, your content has more reach power on different feeds.
Thankfully, LTK has a really great scheduling tool built into the platform so you’ll be able to schedule out your 3-5 daily posts and not have to worry about posting in the moment each time you post.
Educate Your Followers on LTK
As creators, we know exactly how the industry works and the tools that we utilized and other creators utilize inside and out. While this is really great, it makes it easy to forget that not all of our followers are as familiar with these platforms and how they work. This is especially true of LTK! Educating your followers on how the platform works and how they can shop your content will help you grow your following on the LTK platform, thus helping to increase your affiliate income.
An easy way to do this is by creating a series of graphics that you share to your stories every few weeks to educate your followers on exactly how LTK works and the steps for shopping your content.
Photos That Convert
When it comes to the type of content you’re sharing to LTK, it’s good to have a nice mix of images to the app. Some people might get inspiration from a flat lay versus a mirror selfie or even a collage. Having a mix of these types of content will ensure you can target users and the type of content they like the best.
Some photo ideas:
- Flatlay of an outfit
- Mirror selfies from a try-on you shared to Instagram Stories
- Collages of items you’re shopping or recent finds
- Images from recent shoots with your photographer
Utilize Keywords in Your Caption
The LTK platform was built for shopping which means that it’s an SEO-heavy platform that works like a search engine. The platform values descriptive captions that include keywords about specific outfits such as casual outfit ideas, blazer outfit ideas, etc. You can also formulate sentences based on the items that are featured in your posts like midi dresses, sun dress, and pastel dress.
Ready to take your LTK to the next level but don’t have time to commit to the platform? Contact our team today to learn more about our LTK management services!
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