There’s no doubt about it: being a content creator takes a lot of work. Between pitching brands, creating content, reading through contracts, tackling admin tasks, answering emails, strategizing your social media, and everything in between, there’s a lot that goes into being a content creator. While it is possible to do it all on your own, having a team to help you with day-to-day tasks will help free up some time so you can focus on the areas of your business that you love.
Not sure when it’s time to outsource or what to get support with? Our team at The Social Icing is sharing their tips, tricks, and some signs to look out for.
How to Know When It’s Time to Outsource
Creating content is taking too much time.
When it comes to growing your content creation business, the number one thing you can do is be consistent. Whether it’s social media content, blog content, or graphics for LTK, posting every once in a while isn’t going to cut it. If you’re having a hard time staying consistent but still love creating content, it could be time to outsource some of these tasks.
Depending on the areas you are looking to grow and focus on, we recommend posting to your blog a minimum of two times per week, four to five Instagram posts per week, a minimum of three Instagram Stories per day, one Instagram Reel per week, and 75-100 pins per week on Pinterest.
Creating that much content can take a lot of time and can be a challenge to keep up with your typical daily workflow but by outsourcing some of this work, it can be a game-changer for your workflow.
Managing multiple platforms is overwhelming.
Creating content is one thing, but managing the content on each of your platforms is another. With constant changes in algorithms, figuring out our posting routine, and prioritizing new content, it can be overwhelming trying to keep up. When you outsource social media management, you can create the content and your VA can help strategize a posting schedule, give you content ideas, and handle all things engagement.
Writing content just isn’t your thing.
Love shooting content, creating graphics, and finding products to link on LTK but don’t love the writing aspect? We get it! Instead of struggling through writing content, outsource it. This will give you time to focus on creating the content and your VA will help articulate your thoughts, feelings, emotions, and tips around the content you’ve created.
Working with The Social Icing
If you resonate with any of the above, we hear you and we’re here to help! At The Social Icing, we offer LTK and social media management, along with content writing/planning, social media engagement, video editing, and email marketing support to help you get your time back while scaling your business. We’re here to take the things you don’t love off your plate so you can focus on the things you do.
If you’re ready to start working with a virtual assistant, contact us today to learn more about how we can help!
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