What is LTK?

Previously known as rewardStyle (the creator side) and LIKEtoKNOW.it (the consumer side), LTK is one of the most popular affiliate programs used within the blogging/content creation industry. Whether you’re currently on the platform or are thinking about signing up for it, here are the most frequently asked questions we get about LTK.

What is LTK?

LTK is a platform that allows content creators to make images and videos easily stoppable for their readers and audience. Through the LTK Creator app, you can link items (fashion, style, beauty, home, etc.) from thousands of retailers and earn a commission when someone purchases an item through your link. In addition to linking products to images and videos through the app, you can also create widgets to embed on your website, so users can easily shop looks right from your blog.

There is also an LTK app for consumers, where users can follow their favorite influencers and discover products to shop.

How to Use LTK as an Influencer

As an influencer, there are several ways to use LTK to make a commission on the items you’re already sharing with your audience.

Creating Shoppable Images/Videos

Making stoppable content in the LTK app is easy! All you have to do is open the LTK Creator app, upload your content, link any products, and add a caption. In your caption, you’ll want to use descriptive words to ensure your content is more searchable in the app and once you hit publish, your content will be stoppable via the app.

Utilizing Shoppable Widgets on Your Blog

As we mentioned before, you can also create widgets highlighting products to make your blog content stoppable. In order to create these widgets, you’ll have to access your LTK creator account via the desktop website. From here, you’ll select the time of widget you want to create, add the products you want to highlight, and embed the code into your content.

How to make Money on LTK

By sharing stoppable posts on the LTK app and LTK widgets on your blog, you’ll be able to earn a commission when someone clicks on a product and makes a purchase. You will only receive a commission on the product that they purchase so if they click a link for a $500 chair but only purchase a $30 pillow, you’ll only receive a commission on the $30 sale. Commission rates vary by retailer but on average they’re between 7% and 15%.

How to Grow a Following on LTK

While having a big following on LTK isn’t the end all be all of making affiliate income, it is nice to have your content reaching those people each time you post. By educating your audience on how to shop your blog and Instagram through LTK and encouraging your audience to support your business, you’ll be able to increase your followers on the platform.