Originally created as a platform for females ages 50 to 64 to find recipes and home decor inspiration, the platform has grown quite a bit over the years. Now with over 445 million users on the platform per month and the largest demographic being women ages 25-34, it’s one of the best ways for content creators to not only grow their audience but organically drive traffic to their websites. If Pinterest is not yet part of your marketing strategy, it’s not too late! Today, we’re sharing exactly why you should be using Pinterest for your blogging business and how to get started.
Why You Should be Using Pinterest
Find Inspiration
Chances are that even if you are not using Pinterest to grow your blog, you’re utilizing it to find outfit inspiration, meal prepping, and ideas for your next manicure. At the end of the day, this is EXACTLY what the platform was created for and you should most certainly continue to utilize it this way. But instead of just pinning content you see and like, try shifting the way you look for inspiration. Consider what content is performing really well right now and utilize Pinterest trends so you can focus on creating content for the platform that will perform well so you can improve your brands exposure.
Engage a New Audience
Pinterest is a great way to get your content in front of new people! By creating new pins (don’t forget you can create multiple pins for a single piece of content!), re-pinning other content, and engage on other pins, you’ll start to see an increase in impressions and followers on your account.
Increase Traffic to Your Website
By creating content that provides value, your ideal audience will eventually start engaging with, sharing, and clicking on your content. By linking your pins back to your blog content, when people click on your links, they’ll end up on your website, which in turns increases the traffic to your website. And the average lifespan of a single pin being three and a half months, it’s easy to create content that will perform and be searchable for months (if not years!) to come. Afterall, Pinterest is a search engine!
Advertise Your Business
Just like Facebook and Instagram ads, Pinterest also has a paid ad feature and it’s a great way to get in front of your ideal audience on the platform, especially if that audience is women. With any type of advertisement, make sure that the ads you run provide value! As a blogger, one of the best value providers you can give is some sort of freebie around your niche!
Showcase Your Expertise
Remember when we were talking about creating content that provides value to your audience? When you create this content, you’re showcasing your expertise. As a blogger, that might be petite-friendly fashion, quick and easy recipes, or even travel tips. Continue to create the content that reflects your brand and continue to share it to showcase your expertise.
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